We all know what it’s like to get a pet (or have a child 😉).
The naming exercise is awkward. None of them feel quite right. We don’t really know the dog yet and a name has no meaning until you attach experience to it. Who the hell is Spot, anyway?
A name is just an empty vessel. That’s why naming products, services and brands is such a tough exercise. Until you build meaning inside it, it will feel like you’re wearing your shoes on the wrong feet.
The same is true for all the things about your business that matter.
Your vision for the better future.
Your points of difference.
Your unique approach.
Your ways of working.
If you haven’t found a way to capture the meaning or develop the common messaging and stories around them, what you have is a whole pack of stray dogs running around, wreaking havoc on creating a consistent experience, culture and brand.
People will think different things.
Share different things.
Expect different things.
And you are known for none of them because there is no consistency to the story.
Beware of stray dogs and all the other unclaimed treasures you have yet to name. Consider what’s possible when everyone falls in love with your next Spot or Charlie or Max.
Forward this to someone who could use some help naming the amazing thing they do.
