Prologue

Set the scene

Discovery

Understand your market environment, customer needs, and competitive solutions.

Chapter 1

Identify what matters
Identify core issues and themes, customer pain points and product/service fit.

Chapter 2

Build the strategy
Establish your point of view on the problem and your unique solution.

Chapter 3

Bring your story to life
Create the voice of the brand – tone, manner and personality, compelling message, brand narrative.

Epilogue

The happily ever after
Find and engage the community of people who matter – employees, partners customers. Involve your community in the ongoing development of your story.

Prologue

Set the scene

Discovery

Understand your market environment, customer needs, and competitive solutions.

Chapter 1

Identify what matters
Identify core issues and themes, customer pain points and product/service fit.

Chapter 2

Build the strategy
Establish your point of view on the problem and your unique solution.

Chapter 3

Bring your story to life
Create the voice of the brand – tone, manner and personality, compelling message, brand narrative.

Epilogue

The happily ever after
Find and engage the community of people who matter – employees, partners customers. Involve your community in the ongoing development of your story.

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