Understand your market environment, customer needs, and competitive solutions.
Chapter 1
Identify what matters
Identify core issues and themes, customer pain points and product/service fit.
Chapter 2
Build the strategy
Establish your point of view on the problem and your unique solution.
Chapter 3
Bring your story to life
Create the voice of the brand – tone, manner and personality, compelling message, brand narrative.
Epilogue
The happily ever after
Find and engage the community of people who matter – employees, partners customers. Involve your community in the ongoing development of your story.
Prologue
Set the scene
Discovery
Understand your market environment, customer needs, and competitive solutions.
Chapter 1
Identify what matters
Identify core issues and themes, customer pain points and product/service fit.
Chapter 2
Build the strategy
Establish your point of view on the problem and your unique solution.
Chapter 3
Bring your story to life
Create the voice of the brand – tone, manner and personality, compelling message, brand narrative.
Epilogue
The happily ever after
Find and engage the community of people who matter – employees, partners customers. Involve your community in the ongoing development of your story.
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