Snap, crackle, pop and the rule of three

3 reasons to read this newsletter

  1. You’ll start to think and communicate in threes
  2. Increase the odds of people retaining your message
  3. Create lasting, memorable and shareable ideas

It’s a win, win, win

We live to break things down to bite-sized pieces. When we look at complex, technical or nuanced stories, we look for the simple, memorable and shareable sound bites. Next to the jingle, it’s an advertising darling.

3 reasons why three’s work in our brains

  1. Pattern recognition – 3 is the smallest number to create a pattern
  2. Working memory – it’s simple and complicated enough to allow for variation
  3. Emotional resonance – threes create a rhythmic quality that sticks with us

3 threes that are household names…

  1. Ready, set, go!
  2. Stop, drop and roll!
  3. Reduce, reuse, recycle

I could go on, and on and on…

  1. Just Do It
  2. Blood, Sweat and Tears
  3. Life, liberty and the pursuit of happiness

Okay, I’ll stop now.

Go use the rule of three today. And if no one listens, just threaten to huff and puff and blow their house down.

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