Strategic Story Program

"Don’t be confused between what people say you are and who you know you are." - Oprah Winfrey

You know the technical product or service you offer is unique in the market, but your customers struggle to see what sets you apart from the competition. You need to stand out if you’re going to take your business to the next level… But where to begin?

Our Strategic Story Program is for you. We distill your points of difference into a concise and compelling story, then equip you with the tools you need to share that story, and land customers

Why tell your strategic story?

People prefer to work with people they know, like and trust. Your strategic story does more than educate prospective customers about your offerings – it explains the way you work, and why. When you share your strategic story with prospective customers, they learn who you are, what you value, and what it’s like to work with you.

You’re the only one who can. Your strategic story is yours and yours alone. It differentiates you from even your closest competition, no matter how similar your product or service may seem at first glance.

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How the Strategic Story Program works – step by step.

Draw the blueprints. 


We dig deep and hone in on the key themes that will help shape your strategic story.

Build the foundation.

We tease out your brand personality, points of differentiation from the competition, and the strategic pillars of your business, all while keeping your key themes in mind.

Craft your strategic story.

We model your new brand narrative after our Proven Story Structure: get the audience’s attention, make them care, make your case, and make it easy for them to act. 

The brand narrative is the backbone of your strategic story. We round it out with key messages, creative, and a content strategy to tell the world who you are and what you’re all about.

Ready to Get Started?

Book a time with OnPrpose and let’s begin building your story today!

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