I think in words. Don’t you?
Maybe I think about words more than the average Joe, which is why I appreciate, remember and share the words associated with good thinking.
Today’s feature, Zig Ziglar, sales guru, speaker, generator of powerful ideas packaged in quotable quotes.
| “Don’t become a wandering generality. Be a meaningful specific.”
There’s little value in blending in with the rest. Why would we want to anyway? No two people are the same. No two organizations are the same either. They should, in fact, be even more unique with all the various permutations of people in them.
Why then….do most of the businesses in any given industry sound the same?
Generalities. They say mostly the same thing about themselves – an oversimplified, watered down version of who they are, what they do and why it matters. Leave out the specifics and you miss where all the magic is.
If you have unmatched customer service…
(ahem…generality)
Show me why?
First touch resolution.
Now that’s something I can sink my teeth into.
If you have a unique process…
What is it exactly?
The 5 point safety system
Bingo!
Solve problems?
Tell me more…
The devil’s in the details. Go down that rabbit hole. You might find the pot of gold. (Mixing metaphors is also a really bad idea, but I couldn’t help myself)
If you’re one of those few people who read a previous One Thing on the topic of keeping your message simple and memorable, you may think I’m contradicting myself and you’d be right. There really is a balance between being specifically interesting and blindingly boring.
You can do it. I believe in you.
