The essence of strategy is choosing what not to do.

- Michael Porter, Harvard Business School

In a world of infinite options and where the possibilities are endless, the best thing you can do is focus.

Be really clear about 

  1. Why you do what you do
  2. How that makes you different, better and the right choice
  3. For a select group of people who believe what you believe

Solutions we offer:

Don't become a wandering generality. Be a meaningful specific.

Zig Ziglar.

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